Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Massive 431% Growth in Organic Traffic
High-Authority Editorial Links Earned (DR 50–70+), Real-Traffic Domains
Journalists and Editors Targeted Through Personalized PR Outreach
NOTE - Our partnership is bound by a Non-Disclosure Agreement (NDA), which prevents the disclosure of the client’s identity.
An ambitious iGaming brand came to us with a familiar problem: great product, decent content—but no visibility.
With just 5,647 monthly organic visitors, they were miles behind their competitors in a niche where traffic is currency.
Despite operating in a fast-growing vertical, their digital PR efforts were nonexistent, their backlink profile was weak, and their brand had no presence in the media. Their SEO performance had hit a ceiling.
They didn’t want to buy links, run ads, or take shortcuts. What they needed was a strategy to earn trust, links, and visibility the right way—and fast.
The client, a mid-sized iGaming brand, was determined to improve their organic visibility and build lasting authority in a space dominated by massive players and deep-pocketed affiliates. But they faced three critical challenges that severely limited their growth:
With just 5,647 monthly organic visitors, the brand was practically invisible, struggling to break into a SERP landscape dominated by authoritative sites and aggregators. This traffic shortfall meant:
Their content existed but no one was finding it.
While competitors were landing placements in national and regional publications, this client had zero earned media coverage. The absence of a digital PR strategy created several major disadvantages:
The iGaming industry is considered “high risk” by many journalists and publishers. That meant:
Traditional PR wouldn’t cut it. The campaign needed to be smarter, more subtle, and more strategic than ever.
To solve the client’s visibility, authority, and SEO growth challenges, we implemented a multi-stage Digital PR strategy rooted in data journalism, targeted outreach, and high-authority link acquisition.
Every step was engineered to earn natural, organic media coverage that delivers SEO value and brand trust.
Our campaign started with a top-down ideation framework that fused SEO insight with media psychology.
Objective
Develop content concepts that are:
Implementation
Trend Mapping: We identified upcoming entertainment cycles (Oscars, superhero releases, etc.).
We scanned the media landscape for pop culture moments, seasonal searches, and search interest spikes to identify topics with broad appeal.
But here’s the twist—we didn’t go on the nose with gambling angles.
Sample Headline Concepts
“These U.S. States Are Most Hyped About the Avengers Doomsday, Study Reveals”
→ Tapped into superhero fandom + Google Trends
“Timothée Chalamet Crowned the Most-Googled Oscar Actor in New Report”
→ Leveraged Oscars buzz + search volume spikes
These stories didn’t scream “casino”—but they made our client look like a relevant, data-driven source. And that’s what journalists want.
We used Google Keyword Planner to mine related terms and volumes across all 50 states. This allowed us to:
Once the data was validated, we crafted a suite of press-ready content assets designed to earn editorial links while reinforcing brand authority. We created:
Each article was optimized not just for readability but for linkability and crawlability.
With content in hand, we launched a hyper-targeted outreach campaign across a network of relevant journalists and publishers.
We built a real journalist list from scratch—5,000+ handpicked writers segmented by region, topic, and outlet style.
Personalization at scale:
5,647 monthly visitors
(stuck behind competitors)
Competitive keywords dominated
by stale affiliate content
Few contextual backlinks
Generic outreach
30,022 monthly visitors
(+431% growth in 3 months)
Media coverage on trending
topics driving visibility
10 high-authority editorial links
News-ready data stories
With just 10 strategically placed backlinks from editorial media, the site’s organic traffic skyrocketed by 431%—from 5,647 to over 30,000 visits/month.
This traffic surge wasn’t temporary. It was fueled by:
Instead of chasing quantity, we focused on link quality and editorial relevance:
This hands-on PR execution directly resulted in 10 high-authority links
| 8 from DR 50–60 domains | 2 from DR 70+ publishers |
One of the biggest wins wasn’t just SEO—it was credibility.
With national and regional media coverage, the client is now positioned as a source of insights, not just a product.
These links drive referral traffic and brand association in addition to SEO.
This campaign wasn’t built on spray-and-pray PR or vanity DR metrics. It was built on sharp insight, relevance-first outreach, and real editorial wins.
By combining search-spike intelligence, data-backed storytelling, and smart vetting through Boogle, we turned just 10 links into a +431% organic growth curve—no ad spend, no fluff.
This case highlights the impact of aligning Digital PR and SEO into one unified, data-driven strategy.
The takeaway?
→ Relevance beats volume.
→ Editorial trust scales authority.
→ And 10 right links > 100 random ones.
When done right, a few great placements can outperform an entire content calendar.