In this episode of E-Coffee with Experts,?Abdullah Al Lawati, Senior Technical Success Specialist at?PowerDMARC, shares how companies unknowingly leave doors open for hackers, spoofing, and phishing attacks, and what you can do to stop it.
Abdullah explains why simply setting up DMARC, SPF, or DKIM once is never enough. He reveals the hidden gaps in email security that most businesses overlook and explains how PowerDMARC’s solutions like PowerSPF are designed to fix these issues automatically, keeping your domain safe and trusted.
We also dive into the difference between a technical success team and a traditional customer support team, and why a proactive approach is crucial for business growth and client trust. Abdullah shares the three key metrics his team tracks to ensure customers see real value—and why most businesses ignore them at their own risk.
If you’re a founder, marketer, or leader who wants better email deliverability, stronger security, and a smarter approach to customer success, this episode is packed with practical advice you can use right now.
PowerDMARC specializes in email authentication, including DMARC, SPF, and DKIM.
Visibility in email security is crucial to prevent spoofing.
Many businesses neglect ongoing monitoring after setting up DMARC.
Power SPF automates SPF record management to avoid common pitfalls.
A proactive customer success team anticipates client needs.
Tracking remediation links helps gauge client engagement.
Adoption time for services indicates client struggles with implementation.
Aligning client goals with service milestones is essential for success.
Continuous evolution in security is necessary to combat hackers.