In this episode of E-Coffee with Experts, our host Ranmay with Alessio Rigoli, Founder of AGR Technology, about how he turned a blog and YouTube side hustle into a full-blown SEO agency, starting all the way back in high school while messing around with Android phones.
Alessio shares the real story behind building his agency, what it was like doing everything solo in the early days, getting clients during COVID, and how staying consistent and keeping things simple helped him grow.
Alessio breaks down what tools like ChatGPT and Gemini mean for the future of search, what kinds of websites might struggle, and why local businesses and SaaS companies actually have more chances to grow, if they play it smart.
He also drops solid advice for anyone starting out: build your own projects, learn by doing, and don’t overthink funnels. Simple content strategies still work, and sometimes better than all the complicated stuff.
If you’re into SEO, digital marketing, or trying to grow your agency, you’ll get a ton out of this one.
He transitioned from a passion project to a full-service agency.
AI is reshaping the future of SEO and content creation.
Simplicity in marketing funnels is key to success.
Every project should be thoroughly evaluated before acceptance.
Building case studies through personal projects is crucial for growth.
Focusing on a niche can help gain initial traction.
AI provides new opportunities for capturing traffic.
Informational content is effective in marketing funnels.
Networking on platforms like LinkedIn can lead to valuable connections.