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In this episode of E-Coffee with Experts, host Ranmay chats with Bek Drayton, Founder & Marketing Director of BeKonstructive Marketing, about the biggest mistakes brands make with content, and what to do instead. Bek opens up about her journey, from going through two redundancies in just 12 months to building a successful digital marketing agency that��s been running strong for over a decade.

We get into why so much content falls flat, how social listening makes all the difference, and why treating content as a conversation (not a broadcast) is the real game-changer. Bek also shares how AI is reshaping the way we think about content, giving posts a ��second life�� long after they��ve disappeared from your feed.

On top of that, Bek tells an incredible client story about a travel agency that went from spreading resources across 12 destinations to dominating search for just three, and now practically owns the SEO space for Norfolk Island and Cook Islands in Australia.

If you��re a marketer, business owner, or just curious about how AI and content are evolving, this episode is packed with practical insights and takeaways you can use right away.

TAKEAWAYS:

01

Always listen to your audience's needs before creating content.

02

Social listening is crucial for understanding what topics resonate.

03

Content should facilitate conversations, not just broadcast messages.

04

Engaging with your audience post-content publication is essential.

05

Existing customers can provide insights that lead to new opportunities.

06

AI tools are reshaping how we view content longevity.

07

Content now has a dual lifespan: immediate engagement and long-term relevance.

08

Building trust with clients takes time and consistent effort.

09

Successful marketing requires adapting to new technologies like AI.

10

Long-term client relationships can lead to deeper insights and collaboration.

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