In this episode of E-coffee with Experts, our host Austin chats with Chris Westmeyer, CEO & Founder at Digital Strike, to share how to win in SEO, especially when the economy’s a mess and AI is changing the game. We talk about how brands should adapt to AI search, why Google still rules, and how to show up in places like ChatGPT, Gemini, and Perplexity.
Chris also shares the biggest mistake companies make when budgets shrink, and breaks down smart organic tactics even small teams can use. From content structuring for AI to building real authority without spammy tactics, this episode is loaded with real talk and practical ideas.
Whether you’re a marketer, agency owner, or SEO pro, this one will give you a fresh, honest take on where things are headed.
We're seeing a lot of pullback and uneasiness with tariffs.
Higher education is facing chaos due to visa issues.
Investing in growth during downturns can lead to future success.
Organic search is becoming increasingly important.
AI is adding to traditional search activities, not replacing them.
Quality content is essential in a crowded digital space.
Creative strategies are necessary for audience building.
Intent-based marketing is crucial for effective outreach.
Agencies must align strategies with business goals.
Education and value creation are key to successful marketing.