In this episode of E-Coffee with Experts, host Ranmay sits down with Darcy Cudmore, Founder of RepuLinks, to dive deep into the future of backlinks, SEO, and digital PR in the age of AI.
Darcy shares his unique journey from journalism into the digital marketing space, and how his experience in storytelling, media ethics, and relationship-building gave him a distinct edge in building organic backlinks that actually move the needle.
As AI-written content floods the web, Darcy makes the case for earned media coverage, the kind that earns you trust, high-authority links, and visibility in top-tier publications without paying for placements.
You’ll learn why organic PR links are becoming more important than ever, how they stack up against traditional paid guest posts, and why Google and LLMs are prioritizing authentic, human-first content.
RepuLinks focuses on securing organic backlinks through PR opportunities.
Storytelling is essential in pitching to journalists.
Organic backlinks are becoming increasingly important for SEO.
Digital PR complements traditional link-building strategies.
Persistence and consistency are key in outreach efforts.
Measuring ROI is crucial for evaluating campaign success.
Organic mentions can enhance brand credibility significantly.
AI will favor organic links in the future.
Misconceptions about the death of organic link building persist.