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In this episode, Garrett Sussman, Director of Marketing of iPULLRANK, explains how tools like ChatGPT, Google��s AI Overviews, and new types of search are shaking up how websites get found. It��s not just about keywords anymore, now it��s about creating content that makes sense, is easy to understand, and truly helpful.

We talk about what��s really happening with AI search, why old-school SEO tricks don��t work like they used to, and what marketers should do instead. Garrett shares real strategies like breaking content into clear sections, writing in a way AI can understand, and using free tools like Q4IA and Relevance Doctor to improve results.

Whether you��re an SEO pro focused on rankings or a marketing leader thinking about traffic and revenue, this episode will help you stay ahead. Learn how to protect your brand, reach your audience, and grow in a world where AI is running the search results. Simple advice, smart tools, and zero fluff.

TAKEAWAYS:

01

AI is reshaping SEO and consumer behavior.

02

Search is becoming more probabilistic and less deterministic.

03

Human content still drives engagement despite AI advancements.

04

Brand trust is crucial in the age of AI-generated content.

05

Cultural acceptance will shape the future of AI in marketing.

06

Content strategy should focus on audience needs and preferences.

07

Short-term tactics can harm long-term brand reputation.

08

Quality content remains essential for SEO success.

09

Understanding search behavior is key for marketers.

10

Tools and resources can enhance SEO strategies.

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