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In this E-Coffee with Experts episode, our host Ranmay Rath is talking with Jan Van Der Crabben, the Founder of World History Encyclopedia. He’ll share how he turned a small passion project into a respected nonprofit with amazing SEO in education.

Jan takes us through his journey, from loving history as a kid to building a site that rivals big institutions. He’ll explain how being a game designer helped him see a gap in online history content, leading to a fully human-written platform trusted globally.

We’ll learn how Jan focused on technical SEO from day one and how their automated internal linking changed everything. He’ll also discuss the tough decision to rebrand their domain and theSEO hurdles they faced, including a year-long dip in traffic.

In a world full of AI content, Jan reveals why WHE bans AI-written submissions but still uses smart AI tools to help editors, detect plagiarism, and improve searches. It’s a smart approach to SEO, trust, and content today.

TAKEAWAYS:

01

Rebranding to World History Encyclopedia helped them grow bigger.

02

SEO was baked into the site from day one.

03

They grew without spending much on marketing.

04

AI helps with sorting and checking, but not writing.

05

All content is written by real people to keep trust.

06

They��re aiming to cover all of history, not just ancient stuff.

07

Smart internal linking boosts their SEO big time.

08

Reaching out to teachers really helped spread the word.

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