In this episode of E-Coffee with Experts, we talk with Katarina Dusinska, Chief of Operations at Ecocapsule, about how future-forward housing is becoming a real solution for global crises.
Katarina reveals how Ecocapsule, a solar-powered, rainwater-harvesting, egg-shaped home, offers real freedom for eco-tourism resorts and first-time homeowners alike. From challenges in B2C and B2B marketing to the nuances of educating environmentally conscious customers, she explains what it really takes to scale an eco brand without greenwashing.
She also shares her insights on leadership, the biggest red flags she sees in founders, and how she blends psychology, corporate experience, and startup agility to help businesses grow sustainably.
Whether you’re launching a purpose-driven brand or just curious about the future of off-grid living, this conversation has plenty to offer.
Ecocapsule is a fully self-sufficient home.
There is a lack of available housing.
Customers want to know about the supply chain.
We need to educate people on consumption.
The heart needs to be there for success.
The biggest trap is the green stamp.
Sustainability is coming into all areas of life.
We should show the production process.
The green background will always stay on top.