In this episode of E-coffee with Experts, our host Austin Willman chats with Mike Witham, Head of SEO at 97th Floor, about the evolution of SEO in the age of AI, LLMs, and agentic automation.
Mike shares how he transitioned from running a family restaurant to leading SEO strategy for enterprise brands, and why empathy plays a crucial role in leadership and client communication.
They dive into how outdated content is hurting your rankings, what LLMs actually look for when crawling a site, why backlinks still matter, and how to optimize internal links for semantic relevance.
Mike also shares the SEO tools he swears by and how agentic AI like Comet is reshaping productivity.
This episode is packed with practical tips, insights, and future-facing strategy for anyone serious about SEO in 2025.
Empathy from customer service roles enhances client engagement in SEO.
Understanding client needs is crucial for effective SEO recommendations.
Startups require audience research due to lack of historical data.
Content bloat can negatively impact SEO performance.
Internal linking strategies improve site authority and relevance.
Backlinking remains a fundamental aspect of SEO despite evolving trends.
Digital PR is important for brand establishment and resilience.
SEO strategies should align with different stages of the marketing funnel.
AI advancements are reshaping the future of SEO and client interactions.