In this episode of E-Coffee with Experts, we chat with Milan Savov, Founder & CEO of Smart Click, to break down the SEO strategies that work in 2025. Milan reveals how B2B founders and SaaS brands can scale through organic growth, what to focus on instead of backlinks, and how to turn SEO into a predictable revenue machine.
You’ll hear how Milan made the shift from web developer to SEO founder, why beautiful websites fail without strategy, and what most clients get wrong when they rely on ChatGPT for marketing advice. He shares the exact discovery process his agency uses to uncover technical issues, content gaps, and buyer journey misalignment, and how they fix them to get +30% revenue for clients.
Milan also opens up about building his personal brand, getting clients through events (without selling), and why mindset is the most underrated success factor in SEO.
Whether you’re leading an agency, building a SaaS company, or managing marketing for a B2B brand, this episode is packed with real, practical insights you won’t find on Google.
Scaling B2B SEO can be achieved through organic or paid ads.
A website's primary goal should be to drive business and leads.
Many businesses misidentify their core problems when seeking SEO help.
Agencies need the freedom to implement their expertise effectively.
MQLs are crucial metrics for measuring SEO success.
There is no universal SEO strategy; each case is unique.
Building relationships at events is more valuable than pitching services.
Sharing personal stories can enhance personal branding.
Understanding audience needs is essential for effective presentations.
Future growth will focus on AI integration in SEO strategies.