In this episode of E-Coffee with Experts, our host Ranmay sits down with?Romana Kuts, Founder, Content & SEO of?SaaStorm, an SEO and content agency for fast-growing SaaS startups.
Romana shares her journey from journalism to digital marketing, leading content at companies like Dealfront and Leadfeeder, and how frustration with cookie-cutter SEO agencies led her to start her own.
Romana breaks down what’s actually working in SEO in 2025. She explains why LLM traffic is becoming more important than organic clicks, how AI tools like ChatGPT and Gemini source content from Reddit and YouTube, and why most founders are still asking the wrong questions about SEO and AI.
From schema markup to FAQs to old-school SEO fundamentals, she shows how to stand out in a world shaped by large language models.
She also talks about why Reddit is becoming more spammy (and what to do about it), why video content is essential, and how SaaS brands should balance PPC for fast growth and SEO for long-term results.
If you’re a founder or marketer scaling a SaaS brand, Romana’s insights are packed with practical advice and real-world clarity.
Romana transitioned from journalism to digital marketing for flexibility.
She founded Saastrom after struggling to find a suitable agency.
Starting a business during COVID had its challenges but also opportunities.
SEO is crucial for long-term growth in the SaaS industry.
PPC can provide immediate results, while SEO is a long-term investment.
Many founders misunderstand the role of AI in marketing.
Metrics for success have evolved with the rise of AI.
Reddit is a valuable but challenging platform for marketers.
Personalization is key in client relationships.
Romana believes in the importance of human interaction in marketing.