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In this episode of E-Coffee with Experts, our host Ranmay chats with Simon Wishy, Managing Consultant at Voco Veritas Consulting Ltd., to reveal the truth about the digital marketing industry, why so many agencies get it wrong and how his ROI-first model flips the traditional approach.

He breaks down how most businesses waste money by skipping the numbers, and why SEO should never start with “let’s build a website.”

We explore how Simon uses paid search campaigns not just for fast results, but to validate SEO decisions with cold, hard data. It’s like renting vs. owning, and he explains how to make the leap profitably.

Simon also shares insights on the impact of AI on SEO, why Google’s tech is still king, and how marketers are underestimating what it takes to stay competitive.

With stories from his client work and actionable advice for young entrepreneurs, this episode is a must-watch for any leader who wants to turn digital noise into measurable growth.

TAKEAWAYS:

01

The biggest problem in digital marketing is a lack of transparency.

02

ROI analysis is crucial for any business investment.

03

Audience analysis is key to effective marketing campaigns.

04

SEO is a long-term strategy, while PPC offers quick results.

05

Building strong client relationships leads to long-term success.

06

Good intentions alone won't guarantee business success.

07

Understanding business models is essential for effective marketing.

08

Investing in SEO requires prior knowledge of PPC outcomes.

09

AI is revolutionizing the marketing industry, but caution is needed.

10

Vigilance and thorough planning are vital for entrepreneurs.

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