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In this episode of E-Coffee with Experts, Stephanie Schwab, CEO of Crackerjack Marketing, shares how she built a fully remote SEO agency, way before remote work was cool.

She talks about leaving the corporate world, starting her business after the 2008 crash, and juggling everything from sales to delivery while raising a family. Stephanie also gets real about LinkedIn, why most execs are doing it wrong, and how personal branding can actually drive business growth.

Plus, we dive into the role of AI in content creation, why lazy prompts won��t cut it, and how to create standout content that still feels human.

If you��re building a marketing agency, running a business, or just want better visibility online��this one��s for you.

TAKEAWAYS:

01

LinkedIn is crucial for B2B executives to connect personally.

02

Personal branding is essential; executives are key salespeople.

03

Consistency in posting on LinkedIn increases visibility.

04

AI is transforming marketing but requires human touch.

05

Building a remote agency comes with unique challenges.

06

Early entrepreneurship involves wearing many hats.

07

LinkedIn should be viewed as a personal landing page.

08

Engagement on LinkedIn should reflect personal experiences.

09

AI-generated content needs human refinement to stand out.

10

Starting a business requires planning for both delivery and marketing.

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