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In this episode of E-coffee with Experts, our host Austin sits down with Suzanne Carawan, Chief Marketing Officer for Web2Market, to uncover how artificial intelligence is transforming industries in real time.

Suzanne shares why AI has completely upended advertising, how Ohio is positioning itself as the “Silicon Heartland,” and why universities like Ohio State are embedding AI literacy into every freshman’s curriculum. She brings stories straight from the classroom, like the 82-year-old historian who used AI to preserve her town’s legacy, and the certified trainer who finally overcame imposter syndrome thanks to AI-generated workout plans.

We also dive into big societal questions: how AI is flipping workforce dynamics by favoring subject matter expertise over youth, why caregiving may be the one thing AI can’t replace, and whether “real” marketing will become a premium craft like artisanal brewing.

Plus, Suzanne explains the looming demographic shift of Peak 65, with 10,000 Americans turning 65 every single day, and what it means for businesses, communities, and innovation.

TAKEAWAYS:

01

AI is fundamentally changing how advertising works.

02

Marketers need to adapt to the fractured consumer landscape.

03

Ohio is positioning itself as a tech hub with initiatives like TechCred.

04

AI can enhance productivity but also raises ethical concerns.

05

Personalization in marketing is becoming increasingly important.

06

Community and collaboration are essential in a tech-driven world.

07

Caregiving roles will become more significant as the population ages.

08

Critical thinking skills are necessary for navigating AI technologies.

09

The future of marketing may lean towards craft and authenticity.

10

Society must balance individual needs with collective responsibilities.

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