In this episode of E-Coffee with Experts, our host Ranmay chats with?Tarun Gehani, SEO Director at?Pure Visibility, a Google and Microsoft Partner agency that’s been helping businesses grow online since 2005.
Tarun shares his journey from self-taught web designer to leading SEO for Fortune 500 brands. He breaks down how early side hustles shaped his marketing mindset, the moment he realized SEO was more than just rankings, and why link building, content authority, and AI search visibility still matter in 2025.
We talk about why SEO isn’t dead, it’s just evolving faster than ever. Tarun dives into the shift from focusing on pretty websites to driving real ROI, and how to use PPC insights to fuel your organic SEO strategy. He also shares why building authority now means showing up across search engines, AI platforms, and social media.
For young marketers and founders, Tarun offers a clear message: just start. Learn by doing, build momentum, and don’t let imposter syndrome hold you back.
Pure Visibility specializes in SEO, PPC, and AI search visibility services.
Tarun's journey in digital marketing began with a small web consultancy.
He emphasizes the importance of visibility and growth for clients.
SEO is a long-term strategy, while PPC offers quick results.
AI is rapidly evolving the SEO landscape, making it more exciting.
Link building remains a vital component of SEO.
Experience is the best teacher in the digital marketing field.
Aspiring marketers should focus on building momentum and taking action.
Building authority is crucial for successful SEO campaigns.